Is DEI Causing Discrimination? Nearly Half Think So

Most Americans don’t think diversity equity and inclusion (DEI) programs are making companies better, and many suspect DEI is being used to justify discrimination against white males.

The latest Rasmussen Reports national telephone and online survey finds that only 29% of American Adults believe diversity, equity and inclusion programs are making companies better – slightly up from 25% in March – while 38% now think DEI is making companies worse. Twenty-two percent (22% say) DEI programs don’t make much difference and 12% are not sure. 

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The survey of 1,258 American Adults was conducted June 23-24, 2024 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.