I’m a college professor with the key to stopping a campus from going woke

America’s universities are making increasingly bold attempts to police language on campus. In addition to encouraging students to use "preferred pronouns," a growing number of schools are issuing language guides to help students avoid non-inclusive and "harmful" words like mother, father, Christmas trees, bunnies and … America.

Activists have defended these efforts as simply a matter of politeness, but as a professor of rhetoric I know that there are dark motives that are driving this language-policing. 

Rhetoric is the study of how language and symbolic communication produces persuasion: the political left is using rhetorical tactics to change the way students speak in order to advance "social justice" ideology across our culture.