How DeSantis can de-program the blue states

Four years ago this week, Florida Governor Ron DeSantis presciently warned in his first inaugural address that big-spending, high-taxing states were inspiring “productive citizens to flee.”

DeSantis came into office with a flimsy mandate of just four tenths of one percent at a time when Florida had 257,175 more registered Democrats than Republicans. Republicans now outnumber Democrats in the state by more than 356,000 and, in the wake of his resounding twenty-point win in November, DeSantis’s inaugural address last Tuesday felt like a warm-up for the 2024 presidential campaign.

In his 2019 speech, DeSantis spoke to Floridians, but he seemed to be addressing all Americans, urging us to reconsider Florida as a model rather than as the butt of Florida Man jokes. Republican hopes in 2024 may hinge on this effort to recast the Sunshine State. It won’t be easy, but Florida can be re-branded, though DeSantis will likely need a secret weapon he may not have considered.